Technology should not merely stand for what it does for you but what it means to you.
NYC .
PROJECT: Earmarked as a gift to VIPs, this beautiful box was designed to be indicative of the care taken in designing the products inside. It is also useful beyond delivery as a sock drawer, a jewelry box or even a laptop tray when turning over the wooden insert. (Creative Team: MATTE PROJECTS)
Another version of the VIP kit, designed and made especially for the Variety Actors-On-Actors event in Los Angeles. Among the recipients were Hugh Jackman, Ava DuVernay and Jennifer Lawrence among others.
PROJECT: A line of luggage for VIP delivery, each designed for a specific use case, each containing brand new Google Hardware. (Shown: Un-produced prototype. Creative Team: MATTE PROJECTS)
PROJECT: Produced many, many, MANY creative projects proposals for Creative people. One of them, Annie Leibovitz endorsing her first-ever camera, the Google Pixel, came from one of these proposals.
Introduction of the project by SVP Devices and Services Rick Osterloh. Video by MATTE.
NYC / LA .
PERFORMERS: Solange Knowles & Jaden Smith putting on shows at bi-coastal launch events.
CHICAGO .
PROJECT: In honor of the musicians and the music that have defined an era, YouTube Music and Lyor Cohen allowed us to ask New York graffiti artist Cycle to create a one-of-a-kind mural, right atop the boxes of the new Google Home Max, to form a wall, just like back in the day. The result were one-of-a-kind pieces of art that acted as invitations, which were sent to industry leaders and top talent.
CHICAGO .
PROJECT: Invitation to blowout NYC event headlined by hip-hop legends Nas, Grandmaster Flash and attended by music royalty. (Creative Team: MATTE PROJECTS)
NYC .
PROJECT: Choreography and Technology Event using Google hardware products and showing stuff. Curated by Roya Sachs.